Everyone is a salesperson, even you. Don’t believe me?
Think about a time when you persuaded a family member or a friend to purchase something that changed your life for the better.
We are all gifted with this innate ability of persuasion.
However, when it comes to recruiting people into our MLM opportunities our techniques of persuasion (for some reason) go right out of the window.
Persuasion is the product of hardwired psychological triggers.
We all have psychological triggers.
When you are at a club and the music is playing at a fast tempo, you stay on the dance floor. But as soon as the DJ slows the music down, that signals your brain to go to the bar and buy a drink.
This is something club owners know and practice to increase their drink sales. Because club owners know that alcohol sales are what keeps the bills paid and money in the bank.
You may not have realized it but the speed of the music acts as a psychological trigger for you to either dance or buy a drink.
This principle can be applied to your MLM business as it pertains to customer and business partner acquisition.
The key is finding the psychological trigger of your potential prospect or customer.
And today I am going to give you 7 effective ways to do just that.
We as humans often need a firm nudge to act in our own best interest (think diet and exercise).
This means overcoming the objections that are holding them back from realizing their dreams of financial independence and freedom.
The principles that I will be sharing with you today are actually based on science.
Dr. Robert Cialdini of Arizona State University conducted clinical research to come up with these principles. He wrote about his findings in his bestselling book Influence: The Psychology of Persuasion (which is a must read for all marketers myself included).
Watch the video training or continue reading below…
Let’s get started…
One day while at my cousin’s house, I was eating some Bojangles chicken and coleslaw. I absolutely love their coleslaw. And I shared with my cousin that I was surprised that Bojangles has such good coleslaw and that my children love it as well.
This led my cousin to share with me that her friend was looking for some place to purchase good coleslaw because KFC or some restaurant like that had stopped serving coleslaw.
She called her friend right there in front of me and told her that I raved about how good Bojangles coleslaw is and that she should give it a try.
This my friend is how the law of connection works.
The principle is people automatically buy from people they know like and trust. (Hint: You will notice this to be a common theme so write it down so that you will remember it)
You can invoke the law of connection in your business by crafting relatable stories and simply opening up.
What I mean is be vulnerable with your audience. Share yourself and let people know and see the real you – that way people feel a sense of connection with you, even if they have never met you in person.
Doing a video is a great way to establish connections with your prospects.
Desire is a compelling emotion that puts people on a path to more pleasure and less pain.
This natural compulsion can be used to persuade people.
But be warned it is both simple and difficult to influence people with desire.
Therefore you have to practice forgetting about what you want and focus instead on what others want. (A lesson I am practicing myself even in my personal life)
It doesn’t matter what you think your prospects should desire only the market can decide that.
This law is so beneficial if done correctly and ethically.
Social proof works by proving your product or organization are legitimate by using the power of social proof.
Imagine what this law can do for you if done correctly with your prospects.
Don’t you hate when people friend request you, you accept, and the first thing they do is pitch their business opportunity to you? I hate it too. Yet people continue doing it. Now I just either ignore them, unfriend them, or send them a blog post on how to use social media to prospect.
A better approach is to give people value so they want to come and buy from YOU!
The idea is to lead with value, not a sales pitch.
Attraction Marketing Formula teaches this principle and how to apply it correctly in order to grow your business.
The premise is to freely give away lots of valuable content, in the form of blog posts, FB live training, webinars etc.
Once people have consumed enough of your value they will begin to trust you (remember I said earlier in the post people buy from people they know, like, and trust).
You want to become someone that when you speak to a prospect they will take immediate action.
Have you ever heard of the “yes ladder” method?
To be honest before this training I hadn’t either.
Go here to get more training like this to help grow your business.
Basically, it’s a method in which you ask questions that people will naturally respond yes to.
Here’s how it works.
After a while, people get comfortable with agreeing with you.
Here are some examples:
- That fair, isn’t it?
- Sounds good, right?
- Nice day, uh?
- Isn’t that great?
- Don’t you agree?
What you ask doesn’t matter.
What matters is they agree with you.
This is one example of the power of consistency.
Once they are comfortable with saying yes to you the sale becomes easier.
I remember first hearing this word in Lauryn Hill’s song ex-factor. (One of my favorite albums by the way Miseducation of Lauryn Hill)
Anyway here’s an excerpt of that song:
It could all be so simple but you’d rather make it hard loving you is like a battle and we both end up with scars tell me who I have to be to get some reciprocity no one loves you more than me and no one ever will
Generally, human nature dictates that when people do something nice for you, in turn, you want to do something nice for them.
That’s the principle of reciprocity.
When you give something away for free people want to pay you back.
Think about how charities operate. That’s why they send you free gifts in the mail, hoping that you will reciprocate with a donation.
Your value is your free gift, so don’t be afraid to pay it forward.
I’ve seen this principle work time and time again even in my own buying habits.
This principle is about people wanting what they can’t have.
They want the exclusive, forbidden, and limited.
A great way to add scarcity is with one-time offers or expiring offers.
People hate to miss out.
Just think about how people will wait in line for hours for a new pair of sneakers or the new iPhone.
Let’s recap all the principles we went over today.
- Social Proof
But before you can apply all these principles you must first capture your prospects attention.
These rapport building strategies require you to have an audience to use them on.
In order to accomplish this, you need a way to stand out in the crowd and grab your prospect’s attention before they move on to the next shiny object.
And you can do that by writing killer, attention catching headlines.
So to help you out…
I’m going to give you a free report on headline formulas which include 17 unique fill in the blank templates and 25 power words and phrases to use in your copy.
This means actual word for word swipes for every single headline formula.
Grab it right here.
Even if you’ve never written a headline in your life, using this free tool will help you easily and quickly create compelling ads, email subject lines, video,blog post titles and so much more.